MANAGING EXTERNAL ENVIRONMENT AND ORGANISATIONAL CULTURE

The review examined the impact of managing external environment on the organizational culture. The review discussed ideas including organizational culture, the relationship between internal and external cultures, managing the external environment using PESTEL analysis, and pertinent theories. The objectives of the review were to investigate the impact of technological developments on university decision making processes and define the impact of competitive developments on university decision making. Empirical studies show that correlation between organizational cultures, such as economic uncertainty, political instability, and competitive pressures, have an impact on organizational cultures. To adapt to the demands of the changing external organization environment, organizations adapted their cultures. The review concluded that University of Benin should adapt its decision making and transition to more decentralized, evidence-based, and participatory decision making as well as transformative leadership focused on empowering innovation in response to technological advancements and increased competition. The main recommendation was for the university to do extensive training to address resistance to technology-driven cultural changes and establish incentives to expedite the transition to transformative leadership via incentives, flatter organizational structures, and autonomy.